Bitcoin Japan Co., Ltd. has filed trademark applications for two new brands, BJC ROBOTICS and BJC AI LABS, marking a formal operational step in its expansion into artificial intelligence and robotics infrastructure. The Tokyo-based company, listed on the Tokyo Stock Exchange under ticker 8105, is positioning itself at the intersection of physical AI deployment and the data systems that power embodied machine learning.

The trademark filings, submitted to the Japan Patent Office on August 17 and 18, 2026, follow the company's July announcement of a third-party allotment of unsecured convertible bonds and stock acquisition rights. Those proceeds are being directed toward investment in Robotics as a Service, or RaaS, a business model where companies provide robots and their ongoing maintenance as a service rather than selling hardware outright.

What Is the Strategic Purpose Behind These Two Brands?

The two brands are designed to work in tandem, creating what the company describes as a vertically integrated approach to physical AI. BJC ROBOTICS will handle the commercial side of the business, while BJC AI LABS will provide the foundational technology layer beneath it. This separation reflects a growing recognition in the robotics industry that hardware and software require different operational expertise.

"We've built our reputation on knowing where capital should go before the market catches up. AI and robotics are the next chapter of that thesis, and these two brands are how we are positioning ourselves inside it. It is about being early to the infrastructure that the next decade will be built on," said Phillip Lord, CEO of Bitcoin Japan.

Phillip Lord, CEO of Bitcoin Japan Co., Ltd.

BJC ROBOTICS will cover the sale, distribution, deployment support, RaaS delivery, operation, maintenance, and after-sales service of humanoid robots and other robotics products. The brand will serve three distinct market segments: industrial facilities, commercial spaces, and personal or household environments.

How Does BJC AI LABS Support the Robotics Business?

BJC AI LABS operates as the data and model layer behind the robotics operations. Its responsibilities include several critical functions that enable physical AI systems to learn and improve over time:

• Data Collection: Gathering embodied AI and egocentric data from deployed robots in real-world environments to build training datasets
• Model Development: Training and fine-tuning artificial intelligence models specifically designed for physical AI applications across different industries
• Continuous Improvement: Developing embodied AI models that can adapt to new tasks and environments based on collected operational data

This two-tier structure addresses a fundamental challenge in the robotics industry: the need for specialized infrastructure to collect, process, and leverage the massive amounts of motion and sensor data that robots generate. While many companies focus on building better robots or more capable AI models, fewer have invested in the data infrastructure required to train those models at scale.

What Does This Mean for Bitcoin Japan's Market Position?

Bitcoin Japan, formerly known as Marusho Hotta, has repositioned itself as a platform for strategic exposure to emerging technology infrastructure. The company operates with what it describes as an institutional foundation of strengthened governance, an international corporate structure, and a global leadership team. By filing these trademarks now, Bitcoin Japan is signaling to investors and potential partners that it intends to move from the investment phase into active execution in the physical AI space.

The timing reflects broader industry momentum. Humanoid robots and other embodied AI systems are moving from research labs and controlled demonstrations into real-world deployments across factories, warehouses, and commercial spaces. However, the infrastructure required to support these systems at scale remains fragmented. Bitcoin Japan's dual-brand strategy suggests the company sees an opportunity to consolidate that infrastructure under a unified platform.

Both trademark applications were filed in standard characters with the Japan Patent Office, which will conduct its standard examination process to determine registration. The filings represent an operational commitment to the strategy announced in July, transforming abstract investment plans into concrete business entities with defined market roles.