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How AI Is Reshaping Work Itself: The New Visibility Problem Enterprises Are Racing to Solve

Enterprises are gaining real-time visibility into how work actually happens in the age of AI, thanks to behavioral intelligence platforms that track activity across people, tools, and automated agents. ActivTrak, a work intelligence company, has been recognized as the 2026 AI Breakthrough Award winner for Behavioral AI Solution of the Year, marking a significant shift in how organizations measure productivity and performance in hybrid human-machine workflows.

Why Can't Traditional Tools See How Work Really Happens?

For decades, organizations have relied on fragmented systems to understand work. Human resources platforms track hiring and performance reviews. Project management tools monitor task completion. Collaboration software logs communication. Yet none of these systems capture the full picture of how work actually flows between people, technology, and increasingly, artificial intelligence agents. This visibility gap has become critical as AI adoption accelerates across enterprises, fundamentally changing who does what and how capacity gets allocated.

The problem is straightforward: traditional work measurement tools were designed for a human-only workforce. They cannot see the interactions between employees and AI systems, nor can they measure how AI adoption affects overall productivity and performance. Organizations are essentially flying blind when it comes to understanding the real impact of their AI investments on day-to-day operations.

What Does Behavioral AI Actually Measure?

ActivTrak's award-winning platform takes a different approach by building what the company calls "work observability." Rather than relying on self-reported metrics or incomplete system logs, the platform continuously collects behavioral data across people, tools, and AI agents, then analyzes how workflows connect these elements together. The scale of this operation is substantial: ActivTrak processes 11 million terabytes of data per month across more than 1 million people working at over 9,500 organizations.

This massive dataset enables organizations to answer questions that were previously impossible to answer with precision. How much time are employees spending on tasks that could be automated? Which AI tools are actually improving productivity, and which are creating bottlenecks? How does workforce utilization compare to industry benchmarks? These insights allow leaders to make data-driven decisions about workforce planning and performance optimization.

"ActivTrak is redefining work intelligence for the human-plus-AI era. For the first time, organizations can achieve true work observability, a complete picture of how work happens across people, technology and AI. We're honored to be recognized by the AI Breakthrough Awards for helping leaders turn that visibility into smarter decisions about workforce planning and performance," said Heidi Farris, CEO of ActivTrak.

Heidi Farris, CEO of ActivTrak

How to Leverage Work Intelligence for Better Decision-Making

Organizations looking to understand their AI adoption and workforce dynamics can take several concrete steps:

  • Measure AI Impact on Productivity: Use behavioral data to track how AI adoption affects task completion times, error rates, and overall output quality across different teams and departments.
  • Benchmark Against Industry Standards: Compare your organization's work patterns and productivity metrics with industry benchmarks to identify areas where you're outperforming or lagging behind competitors.
  • Identify Automation Opportunities: Analyze which tasks consume the most time and could be candidates for automation or AI assistance, then measure the actual impact after implementation.
  • Optimize Workforce Capacity Planning: Use real-time visibility into how people and AI agents spend their time to make informed decisions about hiring, training, and resource allocation.

Why This Award Matters for the Broader AI Industry

The 2026 AI Breakthrough Awards program, now in its ninth year, is the longest-running recognition program dedicated exclusively to the artificial intelligence industry. This year's competition was the most competitive in the program's history, attracting more than 5,000 nominations from leading AI companies across more than 20 countries. ActivTrak's win reflects a broader industry trend: as AI becomes embedded in everyday work processes, the ability to measure and understand that integration is becoming as important as the AI tools themselves.

The recognition also highlights a shift in how enterprises think about AI value. Rather than focusing solely on model performance or raw computational power, organizations are increasingly interested in practical tools that help them understand the real-world impact of AI on their operations. Work intelligence platforms sit at this intersection, translating raw behavioral data into actionable insights that drive business decisions.

Beyond ActivTrak's specific achievement, the broader technology sector is investing heavily in research and innovation across multiple AI domains. Major financial institutions like HSBC are publishing extensive research and filing patents in emerging technologies including artificial intelligence, digital assets, and quantum computing. HSBC has published more than 50 research papers and maintains more than 50 active patents in jurisdictions worldwide, with approximately 150 pending patent applications. This research spans areas like natural language processing, machine learning bias detection, quantum computing applications, and blockchain integration, demonstrating the wide range of AI applications being explored across industries.

As organizations continue to integrate AI into their workflows, the demand for visibility and measurement tools will only grow. Work intelligence platforms represent a critical piece of the infrastructure needed to make AI adoption successful, measurable, and aligned with business objectives.