Elon Musk announced Grok Imagine, xAI's new image and video generation feature, early Sunday morning via a rapid-fire series of posts on X. The feature uses a simple slash-command format called /dream that turns text prompts into generated images and videos. Powered by Aurora-2, xAI's proprietary multimodal model, Grok Imagine represents a significant step forward for the AI assistant that already runs inside Tesla vehicles.

What Is Grok Imagine and How Does It Work?

Grok Imagine operates through a familiar interface for anyone who has used Discord bots or other chat-based creative tools. Users type /dream followed by a description of what they want to generate, and the system produces images or video output from that single prompt. The underlying technology, Aurora-2, is built and controlled entirely by xAI, which gives the company significant advantages over competitors who license external image generators. This in-house approach allows xAI to iterate faster and fine-tune the model's behavior more directly than would be possible with third-party tools.

The development of Grok Imagine did not happen overnight. According to xAI's own announcements, the roadmap progressed through several phases: image understanding capabilities launched in October 2024, followed by the original Aurora text-to-image model in December 2024. Grok Imagine 1.0 officially debuted in February 2026, marking the public launch of Aurora-2 as xAI's unified video and image engine.

Who Can Access Grok Imagine Right Now?

Grok Imagine did not roll out to all users simultaneously. The feature initially launched to SuperGrok and Premium+ subscribers on iOS in late July 2025, with Android access following in August 2025. The Grok Imagine API opened to developers on January 28, 2026, expanding the tool's reach beyond the consumer app.

If you are on a free Grok tier, generation capabilities are likely limited or gated behind a paywall. xAI has consistently followed a pattern of giving paying subscribers early and fuller access, then broadening availability over subsequent months. The practical implication is straightforward: check your current subscription tier before assuming the /dream command is fully available to you.

How to Start Using Grok Imagine Today

• Verify Your Subscription: Confirm you have a SuperGrok or Premium+ subscription, as free-tier users have limited or no access to image and video generation features.
• Open Grok on Your Device: Launch the Grok app on iOS or Android and navigate to the chat interface where you normally interact with the AI assistant.
• Type Your /dream Command: Enter /dream followed by a detailed text description of the image or video you want generated, then submit your prompt.
• Review Generated Output: Grok will process your request and return generated media that you can view, save, or refine with follow-up prompts.

Why This Matters for Tesla Owners

The most significant implication of Grok Imagine extends beyond smartphone users. Grok is already integrated into Tesla vehicles as the in-car AI assistant, and the capability gap between what Grok can do on your phone and what it does inside your Tesla has been narrowing with each update. While in-car image generation is not yet confirmed for the current vehicle implementation, Musk's public showcase of Grok Imagine, posted at 3 a.m. UTC with multiple generated video clips, reads less like a casual demo and more like a product push.

As xAI continues to fold Aurora-2's capabilities deeper into the Grok product, the version running in your Tesla's center console is the most likely downstream beneficiary. The question worth watching is not whether xAI will push a meaningful Grok Imagine update to Tesla's in-car interface, but when that update will arrive and what creative or practical applications it will enable for drivers.

For now, the most actionable step is straightforward: if you are a SuperGrok or Premium+ subscriber, open Grok and try /dream with a prompt. The feature is live and ready to use. Whether you are testing the technology for personal interest or exploring its potential applications, the tool is available today for those with the right subscription tier.